I created SYHA as a home for the ones who are obsessed with their craft, their growth, their passion and who refuse to settle for half-hearted living.

I want to build more than a brand. I want to build a community — a family of relentless, passionate individuals who are focused, obsessed, and alive. A space where people don’t compete but they fuel each other.
Where your struggle is respected. ❤️‍🔥

We just happen to design & curate cool, high-quality garments.

But what we’re really doing is giving a face and a voice to people who live with purpose — even when it hurts.

This isn’t for everyone.

But if something in you just lit up reading this — then you’ve already found your people.

Welcome to SYHA.

– RUBEN W.
Founder, SYHA